Start selling on Carrefour marketplace
Carrefour, one of the largest hypermarket retailers in the world, has a marketplace where you can sell your products to new users. This new platform allows companies to expand their sales channels and...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Differences between list price and net price
While the list price is the maximum price at which a product can be sold, the net price is the price at which the customer buys it. This difference is due to the fact that, between the list price and...
What is CRO and how can you improve your conversion rate?
CRO or Conversion Rate Optimization is a marketing strategy oriented to improve the performance of e-commerce and increase its conversion rate. Its objective is to lead users who enter your e-commerce...
What is price analysis and why is it important?
Price analysis is the study of the prices of products and services on the market to improve the profitability of e-commerce itself. It allows to know and understand how prices affect the growth of...
Is Amazon saturated with products?
Even though it can seem the opposite, the Amazon marketplace is not saturated with products, new vendors continue having growth opportunities. Almost half of the purchases made on Amazon are made to...
How to perform an efficient price analysis
A price analysis is the study of the market value of products and services of an e-commerce based on supply and demand at any moment. It allows you to obtain quality information about market behavior...
BCG Matrix: Ideal product catalog size for your e-commerce
The BCG matrix is a tool that allows for analysis of the cost effectiveness of different products of an e-commerce to facilitate decision making. Among other things, it will help you to define the...
What is customer centric and what benefits does it have in your e-commerce
Customer centric is a business strategy based on placing the client in the center of the e-commerce and responding to their needs effectively. The objective is to improve the shopping experience of...
Shopify vs Amazon: which to pick for your business
Shopify and Amazon are the most popular tools for the sale of online products, but they present very different characteristics and functionalities. Even though both facilitate the commerce to brands...