What do push and pull strategies consist of?
The terms push and pull refer to the main sales strategies that eCommerce businesses can implement to promote customer acquisition. The choice of one strategy or another will depend on the company’s...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The advantages and disadvantages of selling your products on a marketplace
The marketplaces are in continuous growth. These are channels that make it easier to grab the attention of future customers and increase your eCommerce sales. Selling your own products through a...
8 techniques to increase the average ticket in your eCommerce business
Increasing the average ticket in your eCommerce business will allow you to increase your overall turnover, improve your profit margin, and save on shipping costs. The average ticket refers to how much...
Amazon Seller and Amazon Vendor: which one to choose
Amazon Seller and Amazon Vendor are the two sales options that this marketplace offers to eCommerce businesses that are looking to sell on its platform. In general, they’re characterised by the fact...
PSD2: everything you need to know
The acronym PSD2 refers to the revised European Payments Services Directive, which has been in effect for electronic payments since September 2019. This is a European regulation whose main objective...
Is it possible to monitor your competitors’ offline prices?
Yes. Because online prices tend to be different from those in the physical store, monitoring the offline prices of your competitors isn’t only possible, but also necessary. Companies that also compete...
10 keys to selling more in marketplaces
Selling your eCommerce products in different marketplaces is key to expanding your business and reaching a greater number of potential customers.
What is multichannel marketing?
Multichannel marketing is a strategy that aims to launch campaigns on different platforms, mediums, and formats simultaneously. It’s a very useful tool for eCommerce businesses since it allows a...
What is marketing orchestration?
Marketing orchestration is a type of commercial strategy based on launching multichannel campaigns to build a personalised shopping experience. Thus, you can accompany your customers through...