An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The high competitiveness of the online market prompts brands and manufacturers to establish a policy of MAP prices or advertised minimum prices. The MAP are agreed prices between the manufacturers and...
When an eCommerce sells large numbers of products but has a low profit margin, reviewing its costs and pricing policy becomes necessary. This is how you can identify possible shortcomings and problems...
La elección del tamaño del catálogo del ecommerce en base a las necesidades e intereses de los públicos objetivos es una decisión clave para su éxito. Las diferentes alternativas cuentan con ventajas...
The COVID-19 pandemic has made many B2B companies decide to set up eCommerce businesses and move their business to the online market. This decision is conditioned by the changes that the health crisis...
Lead scoring is a technique included within inbound marketing whose objective is to rate leads based on their relationship with the eCommerce. This allows you to measure the interest shown by leads or...
The premium pricing strategy is based on setting prices that are above the average market value for products considered to be valuable or luxury. The objective for those eCommerce businesses that use...
The digital transformation of your business is a key step in expanding your sales channels, reaching a wider audience, and progressively increasing profits. The transition from an offline business to...
The global impact of the COVID-19 pandemic has brought about multiple changes in the behaviour and profile of eCommerce customers. From January last year to the present day, a number of existing...
In eCommerce stores, the checkout refers to those pages that allow the user to finalise the purchase process and validate their payment for the products. These are the screens that appear for...