An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The Van Westendorp or price sensitivity model helps calculate the most suitable price for the different products or services offered by an e-commerce business. The model is based on the effect prices...
The months before Christmas and the end of the year provide e-commerce sites and businesses with an opportunity to increase their sales and improve their annual balance sheet. It is an important time...
Shopify Markets is a new automated tool for e-commerce businesses that simplifies international trade and expansion into new target markets. Installed inside Shopify, the simple web online store...
E-commerce customer loyalty helps to increase sales and reduce the costs of user acquisition. However, customer loyalty is often ranked second in brands' priorities, below acquisition and conversion....
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The RRPs or recommended retail prices are the prices set by a brand as the most acceptable for selling its products or services to the public. During multiple offer events, such as Black Friday,...
Perfume’s Club was looking for a solution to monitor their catalogue and their competition’s matching products. They wanted to track this data independently in 6 countries to find out about price...
A group of potential clients who share the same tastes, lifestyles, aspirations etc. are known as a consumer tribe. The segmentation of the public into consumer tribes responds to the demands of the...
Knowing your main competitors’ product and service ranges is key in defining the best sales strategy for your e-commerce site. Using competition monitoring software, you can see the size of their...
SEO copywriting is the creation of texts that will be attractive for eCommerce customers and optimising them for search engine positioning. Applying this technique allows online stores to attract...