An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The wine industry, very important in Spain, landed a few years ago in the online world and today, we can find a wide variety of references not only of national wines but also of international ones....
Pet food is one of the industries which have experienced a bigger growth in the online commerce in Spain. We present a new success case study, in a relatively complex industry in terms of pricing due...
When analysing our competitor´s prices, there are certain metrics which can help us finding out what our position is in comparison to our competitors. In addition to comparing our prices on a one to...
With a globalized economy and a transparent sales channel as it is the Internet, knowing the ideal sale price of a product is an essential element to be competitive. Being outside the ideal price...
By the term 'Pricing Intelligence' we refer to the process of price fixing based on real-time rules. An intelligent business could vary its prices based on multiple variables, with the aim of...