Looking for gaps in your e-commerce catalogue
The key element for a successful e-commerce is undoubtedly its catalogue . It is obvious that if we don´t have a given product, we will never be able to sell it, hence the first step in our plan would...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Manufacturers and M.A.P controlling
Minimum Advertised Price (MAP), refers to the minimum price that manufacturers let their distributors to advertise the products. MAP policies are particularly critical to manufacturers selling their...
How many products does Amazon have?
Everyone knows that Amazon is one of the biggest e-commerce worldwide, but how big is it really?Let´s start with its name. The e-commerce heavyweight is named for the Amazon river, which trumps every...
The strategy of reducing prices of out-of-stock products
Have you ever noticed that out-of-stock products use to have very good prices? It may seem simple, but this is one of the strategies most commonly used in e-commerce, and is certainly advantageous as...
Learning from competitors and their product names
If we ask a product manager for the most important factor for a product to be top sales, he will probably answer the price. But for that premise to be fulfilled, our product would be also easy to find...
Repricing; save thousands of hours in your pricing strategy
In previous articles we talked about the importance of using a software for price monitoring to know competitive information of vital importance. The purpose is obvious: to offer a competitive price,...
Saint Valentine’s Day, always a good opportunity
V-Day is looming, a long-awaited date for all and also a good occasion for the eCommerce. According the study conducted by Prosper Insights and Analytics, it is forecasted the average consumer expense...
Compare your prices with Shopmania
Shopmania, Google Shopping, Ciao and Kelkoo amongst others, take part of the most known price comparators for final clients. A great number of ecommerce sales come from a previous comparison in these...
Monitor products with attributes in your competition
In some ecommerce areas, it is usual to find products which have different attribute variations (combinations). The final price of the product can change in relation to these attributes, as it occurs...