What is Price elasticity of demand?
We are sure that you will have heard on many occasions this popular term in the pricing world, but maybe you don´t know exactly what it means. In a very short form and without going into mathematical...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Who are your competitors?
It seems a simple enough question, although many e commerce are not sure who their real competitors are, making it difficult to manage correctly their pricing strategy. Our first approach could be to...
Preparing our Price strategies for Christmas
Although it doesn´t seem like it, the build up to Christmas is nearly here, in just 15 days’ time it will be the 1st of October, the starting point of the Christmas period. Along the road there will...
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Minderest chosen as the best software solution 2016
For the second time in three years, Minderest has won the eAward for its category. We are very happy to verify the movement between our clients, who year after year express their satisfaction by...
Why reducing prices by 10% can lead you to bankruptcy
Managing Price strategies in any company is not an easy task; it is even more complicated in the online world where the dynamism and the price competition are notably higher.By using a simple example,...
The 5 basics of a successful ecommerce
Whether we want to transform our physical store into e commerce or if we want to create a successful online store, just having a good idea is not enough, we should create a clear strategy focusing on...
Is it important to analyse shipping costs when we compare prices?
The most advanced pricing intelligence software, like Minderest, allow you to compare, not only the price of the product, but also the shipping costs. Before just focusing on the numbers, we should...
How to increase ROI in Google Shopping using Price intelligence software
Price comparatives like Google Shopping, Shopmania or Kelkoo can be good alliances for e commerce’s to attract qualified traffic to their portals as long as their prices are competitive. Not...
Three pricing strategies for out of stock products
On many occasions e commerce managers forget about price strategies for out of stock products, when however there are many ways to better our visibility of prices on the Internet.In the worst cases we...