Blog

An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.

Why have my products stopped selling?

This is a question that many ecommerce ask themselves. A product with frequent sales suddenly stops selling for no apparent reason. This is not due to a loss of demand, because until a few days ago...

What are our ecommerce buying habits?

When launching an ecommerce there are many aspects to take into account, from the type of product to be offered to the design of the online store, through to the allocation of prices. And do not...

Which is the biggest Amazon in the World?

The anecdote about Amazon and its well-known name, Jeff Bezos, its founder, wanted to baptize his project with a name that reflected its enormous size, and so decided on Amazon, the South American...

How to define your pricing strategy during sales

To maintain the interest of its users, an ecommerce has to readjust its pricing strategy according to the actions of its competitors. And, of course, there are also occasional seasons in which you...

How much does price influence in online shopping?

As consumers, we know that one of the main factors that influences us at the time of buying a product is the price. We constantly try to find the most attractive offer, which meets all the...

How big is Amazon´s Marketplace?

The large assortment is one of the keys to success in ecommerce, and it is certainly one of the strengths of Amazon. Getting a large catalogue is a very expensive job, as it involves spending...

Fnac.es is 14% dearer than Amazon.es in technology

One of the most looked after factors by retailers is the perception of economic prices. The objective is to make the consumer presuppose competitive prices and to shop without having to continuously...

5 price mistakes to avoid in your ecommerce

One of the most important challenges in an ecommerce is to fix adequate prices to the products in each moment. Valuing together the product costs, their value and the competitor prices can be a more...

3 reasons to match on and off line Price policy

Ecommerce has only been about a few decades and it is already revolutionising the commercial world as we know it. It is understandable that in spite of being different channels, there are many...