An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Whenever we talk about the main uses of Price Intelligence tools, we do it in terms of competition, but there is also a great unknown benefit; the synchronization of our catalogue with suppliers. In...
85% of online shoppers compare different ecommerce prices before deciding which product to purchase. For digital buyers buying online means buying, it's as simple as that. Therefore, if the prices of...
On many occasions we assume that all brands have taken the step towards e-commerce, however this is still very far from the reality.For example, luxury brands are still reluctant to sell online,...
Creating a distribution channel is one of the most difficult tasks that a company faces. An indispensable task, on the other hand, since the distribution channel is the way for the manufacturers...
Global ecommerce studies continue to talk about the phenomenon of 'ecommerce boom' with sales figures that continue to grow, new competitors that are constantly appearing in the market and...
As well as monitoring competitor´s prices, online merchants must monitor their own prices. We may think that the fundamental reason is the need to compare their prices with those of their competitors,...
What is and how can we monitor competitor’s prices? One of the main advantages of e-commerce is its global reach, regardless of where the customer is, they have at their disposal a large catalogue of...
It seems simple to determine when we should reduce the price of our products; we sell at a price much higher than the competition and we must reduce them, but when we can increase them?To choose the...
Price Intelligence and Price Monitoring are concepts associated with intelligent pricing, also called Smart Prices. A smart e-commerce can automatically set its prices, saving this tedious task for...