How has Apple's pricing strategy changed?
If we know anything about Apple it is that their products are not exactly cheap. The Cupertino brand has turned each of its technological gadgets into cult objects desired by many consumers. Their...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
How to manage Discount Vouchers in your eCommerce
Discount vouchers (also known as promo vouchers, promo codes, etc.) are one of the most common customer loyalty options implemented in an eCommerce. They can range from an initial discount for...
Low, medium and higher price strategies. Which is most appropriate?
Pricing strategies for eCommerce are an essential aspect for defining both the opportunities for the brand within the market and its business image for potential customers. There are many trends, but...
Other factors to consider when monitoring your competition
Competition monitoring is a fundamental task for every brand and online store. Knowing first-hand what other vendors and competitors are doing allows a business to operate within the market under the...
Platforms for creating an online store: solutions and features
One of the keys of a good eCommerce is to use a decent platform for your online store: attractive design, well organised and with a well thought out, seamless, user interface which guarantees a good...
Shopping on social networks: how manufacturers can exploit these new sales channels
The world of eCommerce is no longer the only sales channel available for manufacturers who want to be present in the online world. Social networks are postulated as being the latest opportunity for...
When users monitor prices: How, When and Where
Price monitoring is an indispensable element for retailers, eCommerce and manufacturers who offer their products online. However, these types of tools are also increasingly used by users, who truly...
How does the forecast affect the manufacturer's catalogue?
A good sales forecast is essential for a brand to anticipate their stock needs at specific times. In this way, they can anticipate the organization of the catalogue based on the expected demand. Its...
Pricing and customer journey, a necessary relationship
Over the last decade, marketing teams have assumed that the user, the potential client and their circle of action, is the nerve centre of their activity, the key to the success of a business. This,...