An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Maintaining a close relationship with the buyer is essential for an ecommerce. And an essential element to forge it is proper customer service.In the web environment there are multiple possibilities...
Big data and artificial intelligence in ecommerce are here to stay, it´s a fact. However, multiple error test tests are still being theorized and carried out to verify in which fields they work and...
Pricing strategies are, today, one of the best kept secrets of online retailers. In fact, the analysis of Amazon´s pricing strategies and other online giants is constant; consider how changes...
MSRP is the recommended sale price that a manufacturer establishes for each of its products. A priori, something simple to understand; however, the control over it inexorably influences the index of...
Placing products with the label 'out of stock' is one of the booming actions to increase the conversion of some e-commerce. The objective is the key: using the principle of urgency, nothing better...
Like Valentine's Day or Black Friday (which has now become Cyber November), Father's Day and Mother's Day are two key dates for ecommerce. During the year, online stores face these featured dates...
Adjusting prices to the competition sometimes becomes a complicated task, especially in terms of retaining profit margins. Thanks to the monitoring of competitive prices, online sellers track and...
We have all heard about Artificial Intelligence (AI), but how can it benefit ecommerce? The essential thing to know about AI is that it is the machines that are responsible for doing certain tasks and...
The price is a key variable for the success of an ecommerce, this is no secret. Of course, the value proposition, the product catalogue and marketing in all its breadth are also important. But in an...