An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The three keys to electronic commerce could be summarized as: price, price and price. It may seem as an exaggeration, but the importance of the price in online sales is decisive. And although it is...
There was a time when the boundaries between the manufacturers and the distribution channel were very clear. The manufacturers designed and manufactured products, the distributors acquired those items...
The so-called millennial belongs to the generation that has the most purchasing power in global terms. But it is also the one that has more diverse buying habits, representing a real challenge for...
About 6 months ago we analysed the total volume of assortment that the different Amazon´s have in the world, confirming that it is in Europe where more assortment is available. Let's see how the...
The arrival of Siri, the voice assistant of Apple, caused a big surprise as it usually happens with almost any innovation proposed by Apple. And it was also a reason for many jokes. We have seen...
For consumers, the omni- channel commerce of brands is a much appreciated situation because it allows them to buy in multiple points of sale, both virtual and physical, directly to the brand in...
Although price is one of the four key variables for the definition of marketing, in reality, a marketing manager concentrates his activity around the issues of identity, values, positioning or value...
"Vodafone follows in the footsteps of Telefonica and Orange, and raises its rates", "Netflix could raise its rates in view of the movements of its competitors." News articles such as these, which we...
Everything indicates that electronic commerce will maintain its growth rate. And predictions such as that of the Forrester Research consultancy assure that we are very close to online sales surpassing...