An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Google Shopping is already part of the advertising grid of more and more brands that sell online, either through direct sales or through different marketplaces. Experts in digital marketing and sales,...
Dynamic pricing strategies are already part of the roadmap of the vast majority of online businesses with direct sales. However, once this type of price adjustment has been introduced to the market,...
When establishing a dynamic pricing strategy, it is essential to take into account the critical moments in which possible price changes will occur in our competitors. However, there is also a factor...
Madrid, 28th May, 2019. El Corte Inglés, one of Europe’s leading department stores with over 75 years of experience in this sector, opted for an omnichannel strategy more than a...
A manufacturers catalogue and brands are what defines, among other variables, their possibilities of acceptance by both consumers and retailers who sell their products to the end customer. Hence,...
Geolocation in e-Commerce is one of the sales techniques with the highest potential for retailers. Now that users use mobile devices such as smartphones to make their purchases, offering products,...
Price scraping is, in essence, tracking competitors' prices thanks to the technology needed to obtain all the data that affects the competitor's pricing strategy. As a technique, price scraping refers...
When talking about pricing strategies, we know that we must always have a clear understanding regarding current pricing trends. These vary depending on the behaviour of the potential buyer, the...
Christmas may be to the retail trade what the summer season is to the hotel sector. This also takes into account the rest of the sales campaigns that occur throughout the year, so this is the right...