Blog

An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.

Reasons why Brands & Manufacturers Should monitor their MSRP/MAP prices

In the digital age, where online sellers proliferate more than ever, controlling recommended prices has become a really difficult, if not impossible, task without the use of price monitoring tools....

SEO branding: how to attract traffic to your private label eCommerce

Attracting traffic to your online store is the first step to increase the number of potential customers & generate sales. In addition, it is one of the main health indicators of any online store,...

Tips for recovering lost customers

Often, the marketing strategies followed by most companies, including online businesses, are mainly focused on generating new leads and keeping existing customers happy, it's obviously a basic, and...

Our contribution to help beat COVID-19.

Spain, which is where we have our Headquarters, like many other countries, is suffering the consequences of this major pandemic caused by Covid-19. In these difficult times, any help which each of us...

How the price war affects the shopping cart

The implementation of pricing strategies also comes into play for products in the supermarket. In fact, the battle to achieve the best prices is even tougher here than in other sectors due to the high...

3 keys to increasing your eCommerce traffic in 2020

Every marketing manager is aware of the great importance web traffic holds for their eCommerce business. Driving the highest possible number of interested users to your website is key to boosting...

How to adapt your pricing strategy to your buyer persona

In terms of marketing, the buyer persona is one of the elements that stand out most. Since traditional marketing strategies have begun to steer towards personalisation and 100% adaptation to the user,...

Push notifications, the new user-tailored ads

Despite the enormous amount of information users receive each day, push notifications have the power to capture their attention and direct them to your eCommerce business. We consider push...

Minderest included in the prestigious list of the 1000 fastest-growing European companies

We’re very pleased to announce that Minderest, the first Spanish price intelligence company, has been selected as one of the fastest-growing European companies. This annual list, drawn up by the...