Dynamic pricing for consulting services
We’re so accustomed to talking about dynamic pricing on websites for eCommerce businesses, airlines, hotels, physical stores, cinemas, theatres, and so on that we often forget service companies, such...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Promotional marketing to increase your sales
Promotional marketing is very present in our daily lives. It has to do using special offers to increase the user’s interest and influence their purchase decision. This kind of marketing can also make...
The 3 main advantages of penetration pricing
Establishing the most appropriate price for a new product or service that’s going to enter the market is essential to achieve success. Many eCommerce businesses turn to penetration pricing strategies...
The grey market: how to reduce unauthorised sales of your products
Selling products without authorisation from the brand is one of the most common problems in the digital environment. This is what is known as the grey market since it lies at the limit of correctness,...
White-label products in the global pricing strategy
One of the great business revolutions of the last few decades has been the proliferation of white-label goods. In fact, the catalogues of products in some companies are so extensive that they’ve...
Amazon Best Sellers Rank: an ally for eCommerce businesses
Amazon is currently much more than just another sales channel for online businesses. With the right strategy, incorporating your products into this marketplace can be key to improving the performance...
Managing demand response is a logical economic process
The fairness of dynamic pricing has always been up for debate. Nevertheless, it has been used throughout our lives. Technology has only opened up a new dimension. No one could forget the habitual and...
The importance of online visual merchandising: build your story
In a physical store, visual merchandising is taken for granted. We know that the aesthetics and how the merchandise is laid out in the store or locale greatly influences the subsequent generation of...
Loss leader strategies: a risk or an opportunity for your eCommerce?
Loss leader pricing strategies have gained popularity and support in recent times. Above all, this is thanks to eCommerce businesses and marketplaces that have very large product catalogues. These...