Why is Apple launching a mid-range smartphone?
The Apple brand has been easily recognisable everywhere since it first hit the market with its innovative products. It’s always been perceived by consumers as a luxury brand that sells high-end...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What is product bundling in an eCommerce business?
Product bundling is a marketing strategy that is widely used by businesses to make consumers buy more than they had planned. It normally involves offering various related products or services and...
What are drip campaigns?
In drip campaigns businesses send emails to a list of segmented contacts, basing them on personalisation, categorisation, and the user’s needs at the time. This type of marketing campaign is...
SEO cannibalisation and how to avoid it in your eCommerce business
Cannibalisation is one of the most common SEO errors on a website. While it won’t directly affect the website’s operation, it’s a very important aspect to keep in mind when creating a website as well...
Keys to generate more leads
Generating leads is one of the main objectives pursued by many companies. A lead is a person who shows interest in your company or in any of your products or services and so has given you personal...
Aspects to consider before opening an eCommerce business
In the current market model, eCommerce is no longer just a secondary channel. It’s an unstoppable trend that, on many occasions, is advancing as unpredictably as the technology itself. As a result of...
Customer loyalty and omnichannel strategies
Omnichannel strategies go beyond having a presence on all channels to reach your audience. This is a resource that allows you to optimise the user experience thanks to the integrated work between the...
Are price promotions key to the success of your eCommerce business?
Price promotions, also known as promotional pricing, are strategies that have been used in marketing campaigns for as long as businesses have been selling goods and services. They’re obviously a...
Dynamic pricing to find the optimal price point
In the beginning, the majority of businesses follow very basic rules when it comes to setting their prices. Generally, they choose an average value based on what their competitors are offering. Such a...