Inventory management and pricing strategies
A well-managed inventory is essential for any business or eCommerce store. Optimal inventory management should reflect a balance between the interests and expectations of your clients and your costs....
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Big data and pricing: how to find the best price for your products
Big data is one of the most demanded techniques today. The labour market has been overrun with searches for specialist data analysts in this field and there are no longer developments which do not...
Machine learning applied to price optimisation
Machine learning forms part of our daily lives. It’s present around us almost without our noticing. One example of this is Netflix. This platform learns about what we like to offer personalised...
Shopping cart abandonment: how to recover customer business?
Abandoned carts are one of the biggest concerns for online stores as they represent a volume of potential sales currently in the process of being lost, a black hole that any eCommerce should pay...
Black and Grey market, detect their presence within our distribution channel
One of the handicaps that most brands and manufacturers have to deal with, especially in the perfume, fashion and technology sector, is the identification of counterfeits of their products, which in...
Implementing a price-penetration strategy for brands
A price-penetration strategy mainly consists of initially setting a low price in order to achieve fast market penetration, that is, to efficiently capture a higher number of clients faster and...
How to boost your sales with Google Shopping
Google Shopping has become a fundamental platform for e-Commerce as a product showcase. It presents a unique opportunity that allows online sellers to be able to show their items to a very demanding...
Key reasons why Apple is a market leader
Apple's main key to success is based on setting high prices to build a luxury brand, but how do you explain its success despite having high prices? Apple's differential characteristic is to offer...
Key KPIs for controlling the performance of your eCommerce
KPI’s, or Key Performance Indicators, are necessary for any type of eCommerce, and thanks to them it is possible for us to see what strategies are currently working and discover the real value of the...