An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
There are many pricing strategies out there. There are almost as many strategies in online stores as there are objectives and consumer profiles to target. The best pricing strategy for each eCommerce...
At some time or another, you’ve probably heard of the famous BOGO strategy. “Buy one, get one free” is a promotion which offers the user a free product for the purchase of an item of greater or equal...
Selling in a marketplace can be a great and beneficial opportunity for eCommerce businesses to expand their digital commerce since it satisfies one of their main objectives: increasing sales. But...
Of all the elements of an eCommerce business, the payment page or checkout page is one of the most important since this is where the conversions finally take place. This is the place where visitors...
The use of the internet on mobile phones is constantly increasing. It’s also the main method of browsing the internet par excellence. This is why having an app that takes advantage of these devices is...
Guerrilla marketing is an advertising strategy that focuses on carrying out marketing actions in unconventional mediums. Its principal objective is to reach the largest number of people possible. This...
Increasing sales in an eCommerce business has become a very difficult task for retailers. Nowadays, the majority of consumers often think about whether they really need the product that they’ve added...
Product returns are one of the most important issues facing eCommerce businesses. More than having to return the money, the problem with returns is that they imply additional costs for the eCommerce...
When defining the most adequate pricing strategy for your catalogue of products and services, the elasticity of demand should always be your ally. The elasticity of demand allows you to know and...