An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Price discrimination is the embodiment of price intelligence since it uses machine learning along with the characteristics and pre-purchase behaviour of the users to determine what price will be shown...
Customer loyalty aims to convert the occasional users of an eCommerce business into regular customers that are confident in the virtues of the brand, To be successful at retaining your users, you...
Yes, it’s possible to eliminate shipping costs in an eCommerce business, but you’ll need to study the practicality of this in detail to avoid any loss of profits. While free shipping is a good...
Analysing the competition is essential for the optimisation of sales in eCommerce businesses since it allows them to anticipate changes in the market. When you know the strategies that the competition...
WhatsApp Business has created a new button that will take users directly to the sales catalogue in all of its business accounts. So, with no intermediate steps, the customers of any eCommerce business...
The acronyms LTL and FTL refer to the two possible modes of transport and distribution for your eCommerce products by land. Both systems offer benefits to the seller, but each retailer must choose...
During the Christmas campaign, eCommerce businesses need to adjust their pricing strategies to fit market demand in order to optimise their sales and attract customers. After a month full of sales and...
Finding the perfect formula to build the recommended products list for your eCommerce business is now easier thanks to Recommendations AI, the new Google tool that always offers users the best...
After Black Friday and Cyber Monday, November ends and eCommerce companies must revise their pricing strategies and prepare for their Christmas campaign. They must set the sales aside and restructure...