An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What are cross-selling and upselling? Cross-selling is a marketing technique that consists of offering potential customers different products that are complementary to those that they want to buy or...
Whether you have a physical or online store, you’ll definitely be familiar with price sensitivity. Likewise, even if you don’t know it, you’ll have probably felt its effects at some point in the life...
Inbound marketing is considered a trend in the online world. The objective of this strategy is to attract potential clients by offering them valuable content through social networks, search engines,...
PPC, or pay-per-click, advertising is a form of online advertising in which advertisers pay each time a user clicks on their ads. This is the most widespread advertising format among online stores...
The customer lifecycle represents the phases in the relationship of a consumer with an eCommerce business, from when they’re introduced to it to when they leave it. More explicitly, the customer...
In this new year, 2021, it’s estimated the eCommerce sales will continue to grow gradually due to the global impact of COVID-19. This delicate public health situation is encouraging a greater...
The EAN code is a 13-digit bar code used internationally to identify each product in an eCommerce store. While it was originally only used in Europe, it’s now used in all countries around the world,...
A good landing page is a key tool to ensure that your connection with potential customers ends in conversion. How can you perfectly complement the success of your eCommerce product catalogue? We’re...
Value-based pricing strategies centre on your potential customers’ perception of the product to set the prices. How can you adopt this pricing strategy in your eCommerce catalogue? Is it the most...