Ideas to increase your sales on Father’s Day
Father’s Day offers eCommerce businesses an opportunity to increase their sales, but to do so, they need to have a good pricing strategy. This is a date that many online stores prepare for and that...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Minderest, in the FT1000 ranking for the second consecutive year
We are delighted to announce that Minderest, the pioneer Spanish company in Price Intelligence, repeats for the second consecutive year in the Financial Times’ FT1000 ranking, being also the only...
Using gamification to generate greater customer engagement
Gamification is a growing trend. This is a type of interactive marketing you can use to increase customer engagement with your eCommerce business. It’s based using games and game dynamics that have...
Lead nurturing: what it is and how to use it
Lead nurturing is a marketing technique based on accompanying customers through the purchase process and the subsequent earning of loyalty.
10 tips to improve the range offered by your eCommerce catalogue
The assortment of products and services offered by an eCommerce business, along with the prices in that catalogue, are key elements for its long-term success.
Dropshipping: advantages and disadvantages
Dropshipping is an eCommerce model in which the retailer doesn’t possess or store their products but has them shipped to different suppliers. Thus, the eCommerce business is in charge of the...
The importance of knowing your competitors’ catalogues
In the current digital paradigm, where the number of eCommerce businesses is growing incessantly, millions of websites are competing to take your place and dominate the market. This is why it’s...
How to reduce the bounce rate and average session on your eCommerce website
The bounce rate, or the percentage of users that abandon a webpage, and the amount of time they remain on it provide extremely valuable information about your website’s performance and the user...
New payment systems that you can implement in your eCommerce business
Having a payment system that is secure and at the forefront of electronic commerce is a key factor for the development of an eCommerce business. In fact, choosing certain options over other...