Blog

An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.

How to adapt your eCommerce business to the voice shopping

Voice shopping is already more than established in the digital environment. We’ve already commented in the past about how the trend of voice shopping would revolutionise the market, but this trend is...

The keys to integrating a multi-currency system into your eCommerce business

A multi-currency pricing strategy is an indispensable element for online sales. It will allow you to sell online beyond the borders of your home country, without needing to overcome the psychological...

Pricing scale techniques for eCommerce businesses

When expanding or internationalising, one of the main challenges for an eCommerce business is how to scale the prices in its catalogue. We’ve already talked about the importance of this new localised...

A guide to customer care in eCommerce businesses: strengthen the role of the online brand advisor

One of the pillars for developing your online business is customer service. The value that customers place on the support and help they receive in an online store is constantly increasing. Community...

Dynamic pricing in the cart: what are the keys to this strategy?

Dynamic pricing strategies already form part of the path and planning of any online store. These are characterised by adapting to the market trends and to any activity in competitor’s pricing. However...

How can 404 error pages help your eCommerce business?

The 404 error page is one of the most feared pages for any online vendor. This is the error displayed to the user when the page they’re looking for doesn’t exist. Maybe it was deleted, the product is...

Create an eCommerce community with preferred prescribers

In the maelstrom that is online sales and shopping, the role of users as brand influencers has increased exponentially. Thanks to a current that flows against massification, a new way of buying online...

4 keys for optimizing your eCommerce conversion rates: accompany the user and give them the answer they always need

For an eCommerce business, is there any bigger challenge than selling more and better? For online retailers, the optimisation of their eCommerce conversion rates is almost the only constant concern....

How to find the best online suppliers for your eCommerce business

Like any other company, an eCommerce business needs collaboration from other players in the market in order to carry out its activity under optimal conditions. These tend to form part of the...