An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The purchase of products through the internet has meant a huge opportunity for manufacturers and product distributors. Thanks to new digital channels, such as marketplaces or ecommerce, many...
Capgemini, a leading consult company, and Minderest, the first Spanish pricing company, sign an agreement to boost their customers' competitiveness by integrating Minderest's solution into retailers...
One of the things that most influences the purchase decision on the internet is the price and this is very well known to ecommerce. An online store should offer its users interesting products and...
The base of your ecommerce is well developed. In the technical part you have a good platform and good developers, and the infrastructure is well sized. In the design and functionality part you have...
One of the essential elements in an ecommerce is the price of the products, and their perception by the potential buyers is a key factor to encourage the purchase. That is why the pricing strategy of...
Since the rise of online commerce, price wars have reached a new level. If a few years ago price conflicts developed in days or weeks, now it takes less than 24 hours for a whole channel to enter a...
One of the keys to increasing the conversion in an ecommerce is to facilitate the purchase to the user, make it comfortable, simple, natural, and fast. And for this it is fundamental that the product...
When an ecommerce wants to enter new markets, it is important that it draws up a new pricing strategy that fits perfectly with its characteristics. To do this, the brand must carry out two analyses:...
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Dear Blog readers,In June we will be celebrating our first 5 years. We have grown a lot since we started in 2012, but above all, what motivates us to continue working is knowing that the first...