An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
This is without doubt one of the questions that we are most asked by our clients and because of that we are going to answer this today in our blog. In Amazon´s Ecommerce we can differentiate two parts...
Manufacturers and brands are paying more and more attention to the online distribution channel, and retailers like Amazon are achieving that higher percentages of their sales are online. If for many...
In the last few years we have witnessed the appearance of numerous price comparatives, such as Kelkoo, Shopmania, Idealo and many others. Slowly but surely Google Shopping has grown thanks to,...
This is a frequent question asked by the ecommerce manager of major retailers; are the physical and online prices identical? A priori, we could think that they are, as it is disappointing for the...
Over the past few years we have seen that a great part of the principal retailers are starting to opt for a joint strategy in ON and OFF channels. One of the main implications of this strategy is the...
It is as important to have access to the competition´s product assortment as it is to know their prices. This way we can detect the new brands or new categories that they incorporate into their...
One of the most complicated labours of manufacturers is controlling their distribution channels, mainly with respect to the fulfilment of the recommended prices. Manufacturers usually establish prices...
Amazon, Rakuten, Pixmania, Fnac, they are known marketplaces where tens of thousands of small and medium businesses offer their products. The impact of marketplaces is growing, according to the ...
We are already in bargains session, one of the key moments for retailers. Depending on the sector, only sales made during this period may equal the total income of many months of the year together. On...