Monitoring discount coupons platforms
The main purchasing factor for discount coupons platforms are with no doubt the price. Groupon, Letsbonus, Groupalia and oferplan amongst others, have succeeded by offering great value for money...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Big data applied to e-commerce in order to boost sales
One of the Technologies which have experienced a bigger growth in recent years is the one known as Big Data, that is to say, applying analysis on big volumes of data in order to optimize processes and...
Amazon changed over 25% of his prices the day before Christmas
Amazon is one of the online companies which is more worried about keeping its prices competitive. Its powerful algorithm determines daily what´s the best selling price with which to maximize benefits,...
How to set prices automatically on e commerce by using a Price Intelligence API
One of the main problems that e commerce managers have to face is to keep their catalogues competitive in terms of price. The great diversity of online offers, make the price one of the most relevant...
What is price win rate (PWR)?
PWR is a concept to take into account in pricing, and stands for Price Win Rate. The definition would be when on an e commerce has the lowest price and therefore in a comparative with its competition...
Monitoring an e-commerce supplier catalogue
Today´s article is about how some of our clients (wine and spirits and other sectors) use Minderest to maintain their catalogues synchronized with their suppliers. Purchasing managers, know how...
54% of European consumers would leave your brand because of the price
A recent Nielsen Market Study, has analysed “How loyal are customers to our brand” in relation to some attributes like price, customer care, usability, product quality, etc.Of all variables of change...
How to avoid cart abandonment in your e commerce
When we say basket abandonment we are taling about those purchases which are started by our clients but which are not finished, leaving the basket abandoned eventually.There are several techniques in...
71,5% of consumers buy online because of the price
The "Observatorio Nacional de las Telecomunicaciones and Sociedad de la Información (ONTSI)" have issued a market study about B2C during 2012. This report analyses e commerce current situation in...