What is price leadership?
Price leadership is achieved when a company has sufficient influence in the market to set prices for various products. When this occurs, other companies in the sector must match the price set by the...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
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Amazon Prime Day October: dates and details
The last quarter has become the shopping event of the year. Following Black Friday and its elongated duration to almost the entire month of November, several sales events have emerged, boosted by e...
Get your e-commerce ready to increase Halloween sales
The increased popularity of Halloween worldwide means that this event is an unmissable opportunity to boost e-commerce sales. To achieve this, you can make a few small changes to your online store and...
Increase your sales with loss aversion
Loss aversion is a cognitive bias that conditions users’ decisions based on their fear of losing money, time, or opportunities. This phenomenon means that consumers often prefer avoiding losses rather...
How does Amazon Live Shopping work?
Amazon Live Shopping is a new livestream channel created by Amazon to boost product sales and attract more customers. It is a new portal that combines the benefits of classic TV shopping and new...
How to find out if your competitors’ prices are more competitive on Black Friday
Knowing your competitors’ prices on Black Friday is essential if you want to get the most out of this worldwide e-commerce event. Black Friday 2022, which is celebrated on Friday 25th November this...
Shrinkflation: How to keep prices consistent despite inflation
Shrinkflation, also known as ‘reduflation’, is an increasingly common practice companies use to fight inflation. But are there alternatives? Yes, there are! Firstly, it is vital to understand the...
What is a predatory pricing strategy?
A predatory pricing strategy involves drastically reducing product prices to drive competitors out of the market. This is a risky tactic in which e-commerce businesses slash prices, even shouldering...
What is human-centric marketing?
Human-centric marketing is a trend aiming to connect with consumers as people, not just as buyers presented with products and prices. It is based on creating more honest and personal relationships...