Monitor Shein’s prices on Amazon
Shein’s Amazon launch could pose a new threat to fashion brands due to the combined benefits both companies offer customers. Today, China’s fashion and accessory e-commerce turnover exceeds 10,000...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What is your price positioning? How can you improve it?
Price positioning is determined by whether consumers perceive product prices as expensive, neutral, or cheap. This perception is associated with the quality of each brand’s products and services....
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12.12: Online discount event in Southeast Asia
On December 12, Southeast Asia hosts 12.12, a massive online shopping and discount event similar to Singles Day. The event began in 2014. Estimates of last year’s e-commerce site traffic suggest an...
What is Retargeting Tuesday?
Retargeting Tuesday is a day that aims to convert users who visited e-commerce stores but failed to complete their purchase on Black Friday or Cyber Monday. It takes place on the Tuesday after these...
Protect your brand and preserve the halo effect
The halo effect is a cognitive bias by which a single quality or characteristic conditions consumers’ perception of the entire brand. A single trait creates a halo or aura that permeates the whole...
Consumer behavior: How can behavior tracking be effective for setting the right pricing strategies?
Behavior tracking is becoming massively popular today.
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Good-Better-Best pricing strategy
The Good-Better-Best (G-B-B) pricing strategy involves creating three price bands or tiers for different product or service bundles. Each level includes better features or functionality than the one...
What is the Global Shopping Festival?
The peak sales season has already arrived, particularly online. Big marketplaces like Amazon and Alibaba Group (the parent company of AliExpress) aim to be the e-commerce go-to of the year. Asian...
What is MACH architecture for e-commerce?
MACH architecture involves creating a modular structure for e-commerce businesses to help them respond more easily to consumers’ needs. It is based on integrating different software or tools in the...