How to increase your marketplace sales
One of the keys to ensuring the success of an online business is knowing how to capitalise on marketplace sales. According to recent statistics, 67% of consumers choose marketplaces to find out about...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Benefits of price tracking software
Price tracking software are automated tools that allow you to monitor competitors’ prices over their different sales channels. They analyse everything from third-party e-commerce and retailer sites,...
Know and control the costs of sale
Costs of sale relate to the money an e-commerce business invests in promoting, distributing, and delivering its products to consumers. These are the expenses incurred by the company so that items...
Monadic price test vs Price laddering technique
Within pricing research, monadic tests and the price laddering technique try to determine customers’ price sensitivity. Both are price research techniques used to evaluate an e-commerce’s product and...
Lazada: Sell in the marketplace that is entering the European market
Lazada is Alibaba’s most popular marketplace among Southeast Asian customers, with increasingly greater access to new technologies. Although Lazada started out life as an independent platform, Alibaba...
Pricing research: What it is and how to do it
Pricing research is a research method used to evaluate e-commerce product and service prices. It analyses how demand varies within the market based on the prices set. It is a valuable resource for...
What are tiered pricing models?
Tiered or ladder pricing models offer customers different prices according to the services they need. It is a strategy primarily used by subscription services, such as music or video streaming...
Marketplaces are growing more than e-commerces. Are your prices competitive?
The pandemic and difficulties in trade internationally have caused sales on marketplaces to grow at twice the rate of e-commerce sites. This trend has been observed over the last two years and has...
Keys to increasing sales with promotions
Promotions are a powerful way to increase customer engagement due to the influence of price in the buying decision. With significant price drops or quirky gifts, generating higher traffic to the e...