Classify your products and watch your profits soar
Classification of the products in an e-commerce catalogue is crucial if you want your chosen pricing strategy to achieve healthy profits. It is not enough to classify them into customer-facing...
Blog
An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What has changed on Amazon Business in 2022?
An awareness of the changes and trends on Amazon Business is essential for brands and retailers to adapt their sales strategy within the marketplace. This is especially true for companies that use the...
Glocalization: how to sell globally and locally
Glocalization is the worldwide sale of products and services adapted to the needs of each consumer community throughout the world. This strategy allows brands and e-commerce businesses to succeed in...
Shipping costs: How does logistics affect online prices?
An e-commerce site’s shipping costs tend to affect the consumer’s final purchase decision, especially if they are high. These additional charges can result in abandoned baskets and impact the user...
Data Storytelling: how to tell stories with data
Data Storytelling involves presenting the results of data analysis with a narrative discourse supported by graphics. It allows you to go further than a mere automatic report. It allows you to convert...
How to attract the conscious consumer
The conscious consumer is committed to the environment and sustainable development. It is a growing profile and one which businesses need to understand. Generally, the conscious consumer tackles...
The Wow effect: How to win customers
The wow effect is an e-commerce’s ability to amaze customers and convert them into admirers of the store or brand. Products for sale, services offered, or prices advertised can induce surprise or...
What is Recommerce? Here are some success stories
Recommerce or reverse commerce is the selling of second-hand products online by established brands or by using platforms exclusively designed for recommerce. This is a growing trend due to a...
Price checking: Benefits for your online business
Price checking allows companies to keep abreast of their main competitors’ selling prices and adapt to their changes and moves. This strategy is based on continually monitoring competing stores’ price...