An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
To increase sales in your eCommerce business, you must constantly optimise its functionalities and the shopping experience you offer to the user. This involves periodically revising, analysing, and...
Optimising business processes allows eCommerce businesses to make their investments in the sales area profitable and supports business growth. Business processes refer to those steps or stages that...
Commodities are raw, unprocessed tangible materials, that can be marketed. To put it another way, they are many companies’ raw materials. Commodities include basic goods such as grain, essential for...
The Phygital Experience concept refers to a new retail trend that combines online and physical commerce for the benefit of consumers (Physical + Digital = Phygital). This phygital experience...
A sustainable pricing strategy involves setting prices that cover a company’s social and environmental costs for each sale. It aims to contribute to the drive for a sustainable economy, to reduce the...
Quick commerce is a new online business trend where sellers deliver orders to users almost instantly. This type of delivery, which saw strong growth during the Covid-19 pandemic, seeks to fulfil the...
Everyday Low Prices, or EDLP, is a pricing strategy that consistently offers consumers low prices. Brands or retailers who opt for a low-price strategy every day do not apply discounts or promotions...
Fruugo is an international marketplace that sells directly to consumers and makes it easier for businesses to open in new markets worldwide. It is a general marketplace that sells all sorts of...
Big data allows e-commerce businesses to access valuable information about the business to improve profitability and boost growth. Organising this data into different metrics and key performance...