An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The Low Touch Economy is a business model which encourages little or no contact between people and prioritises the digitisation of the business. The implementation of this model has accelerated since...
Managing pricing data in real-time helps companies optimise functionality by enabling them to understand market movements. The ability to collect a large volume of data from competitors’ and your own...
Live shopping is a new online selling trend that exposes a brand’s products through one-off live broadcasts. These streamed broadcasts can be on the web or on different social media channels. The main...
Price control is key to maintaining retailers’ profitability during the current global supply chain crisis. The worst of this supply crisis was seen in November 2021. The exponential increase in...
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A pricing strategy for captive products relies on the sale of two different-priced complementary articles that are interdependent. A clear example of this would be when selling a pod coffee machine....
The acronym DNVB refers to Digitally Native Vertical Brands, which are growing due to changes in consumer habits. These brands are created aimed exclusively at the online market, and fully control the...
The bullwhip effect, whiplash effect or Forrester effect is a mismatch in the demand forecast that extends along the supply chain of an e-commerce business. It happens when an inaccuracy or error in...
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Knowing the different profiles of the people who intervene in the buying process is key to increasing and optimising sales for an e-commerce business. The buying process is the journey the user makes...
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Decathlon wanted to keep prices affordable on its own and third party branded products. To achieve this, they required a price intelligence tool which could provide valuable information to make better...