What is price scraping?
A price scraper is a tool that allows automatic tracking of competitors’ prices to get information about their pricing strategy. This is a valuable resource for e-commerce businesses which enables...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
The benefits of a variable pricing strategy
Pricing must be dynamic. Changes in the prices of products and services of an e-commerce business boost the optimisation of sales. This is the basic principle of a variable pricing strategy, which...
How to calculate Customer Lifetime Value
Customer Lifetime Value (CLV) is the profit margin a customer brings to an e-commerce business by purchasing products and services over a period of time. Knowing this value allows companies to focus...
Is your e-commerce business ready for Christmas 2021?
Christmas is a key date to increase your e-commerce sales, but you must have a proper strategy to maximise profit. You need to remember that every year Christmas sales start earlier than the year...
What is the ideal size of an Amazon catalogue?
Deciding your catalogue size as an Amazon seller is key to your e-commerce business profitability, both within and outside this sales channel. This decision must therefore be well-thought through and...
What is the decoy effect, and how to use it
The decoy effect is a phenomenon in which consumers tend to change their purchasing preferences when presented with a third choice. In other words, the customer is clear that they prefer cheaper...
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What are customary prices? Here are some examples
Customary prices are the prices that consumers are used to paying for certain products or services over a long period of time. These prices are known to all customers, and they do not expect them to...
How do you attract customers? Get to know all 10 consumer types
For an e-commerce site, knowing the characteristics of its different types of consumers is key to improving the conversion rate and optimising sales. Suppose you can find out what users are looking...
Thin Content: What kind of content should you avoid?
Thin Content is low-quality content with no value that undermines the credibility and prestige of an e-commerce business and can lead to losing users. This is not short content, as length is not the...