An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
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Social commerce uses of social media platforms as an extra sales channel. E-commerce businesses are increasingly leaping on this bandwagon due to the benefits involved. The main advantage is that it...
Leroy Merlin wanted a tool that would give them access to their competitors’ price comparison and product catalogue information, so that they could always offer an attractive price to customers,...
The customer’s confidence in the eCommerce payment gateway is a key factor in their final decision to purchase a product or service that interests them. If the user isn’t familiar with the payment...
Today’s pricing assistant tools enable companies to streamline price management of the products and services in their catalogue. These software tools aim to boost pricing positioning in an omnichannel...
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Ankorstore is a newly created marketplace targeted at B2B sales between retailers and brands, manufacturers, or large distributors. Ankorstore is a platform that enables sales to independent and local...
2022 is starting off defined by the effects of Covid19. Among others, there has been a growth in online sales. It is estimated that, as in 2020 and 2021, users continue to prioritise e-commerce...
The acronym BNPL stands for Buy Now Pay Later. BNPL is a new system that allows e-commerce users to defer payment for their online purchases. BNPL is a new payment method that began to grow at the...
Price Elasticity of Supply (PES) is an indicator that reveals how the supply of a product or service varies due to price changes. A simple example is the property market. In times of crisis, housing...
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Amazon Native Brands (ANB) are brands explicitly created to sell new products through the marketplace. They use Amazon as their primary and almost only sales channel, focusing their efforts on...