What is dumping and how it works: practical examples
Dumping is the practice by which a business reduces the price of its products to well below the cost price, to generate higher demand. Although its most direct consequence for the business is a...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Inflation: Control your prices with data
Since the Covid-19 lockdown, increased demand and delays in the supply chain have led to increased inflation. This is reflected in the rise in the prices of raw materials, suppliers and products sold...
New Retail Model: Dark stores
Dark stores are physical stores converted into operation centres exclusively for handling web orders in less than 24 hours. They are distribution points that are closed to consumers, but they respond...
Price erosion: What it is and how to avoid it
Price erosion is the continued fall in the price of a product over time, due to pressure from customers and competitors. When this happens, brands and retailers gradually reduce the price of certain...
Anchoring bias in pricing: Definition and examples
The anchoring bias or anchoring effect is a cognitive distortion. Users tend to make their decisions based on the first information they receive. With pricing, the first price consumers see when...
How to perform an ABC inventory analysis
An ABC inventory analysis classifies e-commerce products based on the sales volume and the profits they generate. It prioritises the company’s most critical products physically in stores, in online...
Competition-based pricing strategy
Setting prices based on the competition involves introducing e-commerce prices using competitors’ prices as a starting point. The main aim of this strategy is to have a previous reference when...
How to sell to millennials
Millennials are active consumers with idiosyncrasies conditioning their consumption habits and relationships with brands. This generation includes those born between 1981 and 1996, for whom multiple...
What is geographical pricing, and how to apply it in your business
A geographical pricing strategy sets different prices for the same products according to the buyer’s geographical location. This tactic allows e-commerce businesses to improve their adaptation to each...